Consumers also are demanding clean labels and natural foods.Īnd it’s bigger than that.
Millennials and Gen Zers opt for “Instagram-able” foods that offer as much visually as they do in taste. Yet the ability of a little blue to turn the dullest food into an Instagram-able shot helps explain its surging popularity,” Professor Charles Spence, an experimental psychologist at the University of Oxford, revealed.įood and beverage products need to deliver visually in the social media age. “The rise of blue food caught the cultural trendsetters off guard.
With the exploding popularity of blue food in 2020 following Classic Blue’s selection as Pantone’s Color of the Year, it appears they should. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.” Should CPG Brands Consider Color of the Year? “As we move into a world of unprecedented change, the selection of Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” Pantone Color Institute Executive Director Leatrice Eiseman explained in a press release announcing the color selection. For 2022, the Pantone business unit chose Very Peri, “a dynamic periwinkle blue hue with a vivifying violet-red undertone.”įor more than 20 years, Pantone’s Color of the Year has influenced product development and buying decisions across several industries, including fashion, home furnishings, industrial design, product, packaging, and graphic design. Every December, the Pantone Color Institute picks a color that its experts think will best represent the new year.